Managed and scaled a high-budget national Google Ads strategy for a premier U.S. sunroom and outdoor living manufacturer. The focus was on reducing wasted spend in a high-CPC market while aggressively scaling lead volume for dealer networks. Through granular geographic segmentation, negative keyword mapping, and landing page conversion rate optimization (CRO), we achieved a massive 61% increase in lead volume while simultaneously driving down the Cost Per Lead (CPL) by nearly 40%.
A leading U.S. sunroom manufacturer sought to maximize lead flow for their installer network. despite a healthy budget, their historical campaigns were suffering from diminishing returns. The "High-Ticket" nature of the product meant clicks were expensive, and inefficiencies in targeting were draining the budget.
We implemented a full-funnel restructuring to prioritize “High-Intent” users and eliminate waste.
After the campaign restructuring and optimization period:
The campaign efficiency improved drastically. By lowering the cost of traffic (CPC) and increasing the rate at which that traffic converted (CVR), we unlocked a massive surge in total leads without needing to exponentially increase the budget.
Total Performance Spend: $159,713.96
Lead Growth: +61.25% (An increase of 9,765 leads)
Cost Efficiency: CPL dropped by $117.01 per lead (39.18% improvement).
Click Cost: Reduced Avg. CPC by $3.51 (21.12% decrease).
Conversion Rate: Improved CVR by 3.00% (A relative lift of 29.61%).
Intent > Volume: In high-ticket niches like sunrooms, filtering out “DIY” and “repair” intent is more valuable than casting a wide net.
Visuals Sell the Dream: For aesthetic home additions, landing pages must be visually heavy; text-heavy pages underperform in this sector.
Geography Matters: Seasonal messaging based on real-time local weather data significantly improves Click-Through Rates (CTR) and relevance.
